Digital retailing, at its simplest level, is a series of experiences that allow consumers to easily manoeuvre and engage with your website at different stages of their purchasing journey. One website experience leads to the next and then to the next. Simple, no?In today’s world, online consumers are interested in following their own buying process at their own leisure — this includes everything from research to making a purchase. The majority of today’s consumers prefer everything to be entirely self-service 24 hours per day and simple. Because of this, many retailers need to improve and embraced digital retailing.