Elevate was founded by Bhavika Morparia in 2012 as an escape from the 9-5 grind of being yet another pantsuit heading India marketing for an international company. With Elevate Bhavika brought to life her vision of crafting brand stories through the choices that celebrities, journalists and social media influencers makes – an idea that was ahead of its time and yet continues to make designer labels into household names across India. Elevate is founded on the principles of creative exploration. With a sharp eye for trends- in design and people, Elevate has rewritten how PR is done in the business of fashion for India. Leverage industry connections and building the marketing flywheel through carefully plotted strategy, the company thrives in a business where change is the only constant.