Zeina founded Z7 Communications in 2007 after garnering years of invaluable experience in the field of PR and events in the Middle East. Guided by her entrepreneurial spirit and passion for the industry, she built a team of dedicated professionals and together they turned the boutique agency into one of the leading luxury PR agencies in the region in less than a decade, having won over notable names in the world of luxury fashion, beauty, lifestyle and hospitality. The creative and strategic counseling services provided by Z7 and its vast network of media and influencer contacts have aided the ever-growing portfolio of brands to establish a solid reputation and presence in the region.

As Z7 enters its second decade, Zeina is driving the agency forward in bespoke offices in Dubai’s Design District, broadening the company’s international talent pool, and introducing a new roster of global partners to the Middle East.