Digital Analytics Support Sweden AB is a consulting firm that offers  support, advice  and  training services  around Google Analytics and Google Tag Manager (GTM) .  We are primarily aimed at companies that have an ongoing need for help with Google Analytics and GTM, but that completely or partially lack their own resources in web analysis/digital analysis and therefore value a long-term collaboration. Here, as needed, we can act as the company's own web analysis department, an  extra digital analyst  or as a sounding board for the marketing department.  We are based in Malmö and are active in Stockholm, Gothenburg, Copenhagen and Oslo as well as in other places in Scandinavia where our customers are located.  Dan Pahlén is behind Digital Analytics Support. A couple of months after Google had launched Google Analytics in November 2005, Dan started working as a Google Analytics consultant with Scandinavia's first so-called Google Analytics Certified Partner (GACP). Here he worked for just over 8 years with Google Analytics, its predecessor Urchin as well as with Google Analytics 360 (formerly Google Analytics Premium) and Google Tag Manager (GTM) before starting Digital Analytics Support.