I went to one of their lectures and it was a revelatory experience. Got some useful insights and met cool knowledgeable people. Their willingness to share freely is admirable. Also everyone seems to be very passionate about what they do.

And we were there, drinking tea and coffee :) But seriously, very cool guys. They had lectures about behavioral strategies and big data. It was very valuable for me that they “about complex things”, but they do it in an accessible and understandable way. In the course of their work, they implement complex and non-standard projects, but they are somehow easy and even fun). The cases are very interesting to look at and analyze together :) Good luck and new successes, Dotorg! We want to see you again!

An interesting classification of behavior depending on the resource a person has. From super-economical or unambitious to demonstrative or self-sufficient. The very witty and tactful Arseny, who has seen a lot of things in his work with clients, shares examples of such behavior, drawing analogies with websites, style or architecture. Different people, when purchasing the same thing, are guided by different values, so you need to build communications with them differently. The lecture takes place on an atmospheric platform in Artplay, based on the results they send a presentation and offer an hour-long consultation on your brand-related issues for free. Magical guys, I highly recommend meeting them!