After just two years esure’s largest office in Glasgow – the Equinox, had already exceeded its predicted five year growth of staff, hiring more than 400 people in the first two. The success of the Equinox was recognised a year later, with the then First Minster of Scotland choosing the Glasgow office to host the ‘Financial Services Strategy Group for Scotland’ launch – which chairman Peter Wood sat on. Within three years esure’s business had grown to provide their careful customers with travel and pet insurance. It was also at this time, the vibrant pink Sheilas' Wheels was launched – initially a car insurance provider for women, the brand grew exponentially, and is one of the most recognised insurers in the UK (Sheilas’ Wheels now offers car insurance to both men and women, as well as home and travel). Testament to esure’s business strategy, within five years it became one of the fastest growing insurers ever, receiving countless awards for its cover, online services, and creative marketing – calm down dear! At the turn of esure’s fifth birthday they had already acquired an impressive one million customers.