Newspapers are many. But how many of them really satiate the information needs of the readers? A very few. This is more so in the case of Urdu readers.  These newspapers either have their own agenda or go in for cascading advertisement revenue. Ultimately the reader feels that he has not been served the news he wants to read.  It is here that ETEMAAD is going to make a difference. We, at ETEMAAD, will provide you news that will help you know whatever that is happening around you; in your city, state, nation and the world. And all this will be presented in a manner that is easy to read and pleasing to the eye. It will give place to news and views that will help you form a right perspective about the happenings.  ETEMAAD is being launched by a Hyderabad-based family well-known for its constructive activities as empowerment, education and banking. It is staffed by experienced journalists from the print medium. With state-of-the-art printing technology and more color pages; eight in all; ETEMAAD will be as attractive as any other mainstream newspaper. Our endeavor will be to make the Urdu reader as information-conscious as a reader of any national daily. So, here is the inaugural issue of ETEMAAD Happy reading, every day.