Founded in 2012, HelperChoice is the first social impact startup dedicated to eradicate placement fees and human trafficking for the purpose of forced labour. Its impact has been recognised by many organisations, including the International Labour Organisation.  For years, migrant domestic workers have been vulnerable to exploitation due to the unethical practices of employment agencies such as: charging illegal and exorbitant placement fees. Furthermore, most workers are not in a position to choose their employer.  By empowering foreign domestic workers through an online platform that allows them to find jobs for free, HelperChoice facilitated more than 50,000 recruitments and estimates that more than 60 million euros of illegal placement fees were saved.  In 2019, HelperChoice was acquired by Yoopies, the leading home care platform in Europe, and a group that shares HelperChoice' values: eradicating modern slavery and revolutionising the employment agency industry through technology.