Icon Agency Our people, with purpose. Icon is a diverse team of over 80 people with a common purpose.  We work across creative, digital, web, content, PR and communications to deliver positive outcomes and change behaviours.  Founded in 2002, our model is adapted to the disruptive forces reshaping modern marketing and communications: the declining influence of paid media; direct-to-consumer brand marketing; the rise of ecommerce; and the experience economy.  Icon is a 100% Australian-owned and based SME. Our revenue remains within Australia to support local jobs and innovation.