Company Culture, the DNA of the Company encompasses the values and behaviors that contribute to the unique social and psychological environment of the Company and represents the collective values, beliefs and principles of the Company. The Company’s Corporate Identity (CID) encompasses the E4, C1 Principle: * Edge: Have the ability to make tough, yes-or-no decisions based on: Good judgement. Instinct. Energy: Be hardworking and constantly focused on growing the business. Energise: Have the ability to excite and motivate others to achieve common goals. Execution: Achieve individual KPI objectives. Client Focus: Do this exceptionally well by: Understanding the Clients. Building relationships. Managing and exceeding expectations. Driving service delivery.