“I started Lawford and Co Marketing because I like helping people, and if we help people grow their businesses, then we’re helping improve their own personal circumstances as well. In my experience, I felt that SMEs were not getting the best and most practical marketing service and delivery from the industry. Specialist service providers were pushing businesses toward their often limited range of offerings, instead of providing a full range of services that required us – as marketers – to be intelligent about what strategies, messages and channels we chose to engage. We need to be able to step back and consider what is best for the growth of a customer’s business, not about how we can push spend toward the channels we know the best.   My background in learning and development taught me how to listen to individual, team and business issues so that I could put training solutions into place. These solutions had to be easy to understand and cost effective to implement, otherwise they just wouldn’t get buy-in or follow through. I firmly believe it is the same for SMEs; they must have cost effective marketing strategies that do more than just look good; they should actually deliver real sales leads and purchases!  I love talking to businesses, finding out what makes them unique and helping them achieve their goals. Technology is great but it is definitely people that make businesses successful. I’m enjoying watching technological advances and the sharing of information bring people together; and for the businesses that genuinely care about their service and their clients, the internet is magnifying their message….and significantly for those that work at it.”  Jimmy has a broad background in Marketing, Organisational Strategy, Management, Learning & Development, Financial Services and Sales. Having spent over 10years in management roles in 4 different countries he knows what it takes to do business in both large corporations and small to medium enterprises (SMEs).