Does the logo represent your business? Is the logo a graphic image of your business?!! These are the most wrong and common definitions of the logo, for example,  does Apple's  brand name and its logo have anything to do with its activities and work? Or Puma, do we understand from the Puma logo that this is the work of Shirkohih's packaging and sales company? Or services about this animal?! Is it at all recognizable that its job is to produce clothes? What about the Pepsi logo?