With a clear vision to truly accelerate the UAE into the future, several important initiatives and plans, including Dubai Plan 2021, UAE Centennial 2071, and Dubai 10X were initiated by Dubai Leaders. As part of 10X, DEWA mobilised its innovation unit to create a new entity called Digital DEWA, which uses innovation in artificial intelligence and digital services to meet the current and future requirements brought about by the 4th industrial revolution. This entity required an innovative, agile data hub, and thus Moro Hub was established on 2018. Forming the backbone of Digital DEWA, Moro Hub was established to fulfil the need for an innovative and agile data centre. Through its purpose-built, industry-accredited data hub, Moro Hub uses its expertise, capabilities and alliances to contribute to the digital transformation of society. Trusted to secure, manage, and integrate data, Moro Hub is committed to providing value through customer-centric innovation, creating new opportunities now and in the future.