Istarted in Florence in the 1960s managing clubs - which were in vogue - and cultivating a great passion for cinema , which I have never abandoned.  The work of organizing and coordinating film crews taught me what it means to build a tailor-made team depending on the project to be completed, and the management of the premises and gave me access to the social environment.  So, after 12 years, I chose the path of communication and began to dedicate myself to PR , which at the time was ironically defined as lunches and refreshments and which I wanted to "invert" into RP: Public Relations, but also Research and Planning.