Signage refers to the visual graphics, symbols, and textual elements to convey information, guide people, and promote brands or businesses. It encompasses a wide range of formats, including indoor and outdoor signs, banners, posters, digital displays, vehicle wraps, and more. Signage is strategically placed in locations such as storefronts, trade shows, events, highways, and public spaces to capture attention, communicate messages, and enhance visibility. It serves various purposes, including wayfinding, advertising, brand promotion, and safety notifications.   Printing involves the reproduction of text, images, or designs onto various surfaces using various techniques and technologies. It covers a diverse range of products, such as business cards, broachers, flyers, catalogs, packaging, labels, promotional materials, and more.  Printing techniques include digital printing, offset printing each offering distinct advantage depending on the requirements. Printing allows businesses to create tangible and visually appealing materials that convey information, promote products or services and engage with customers effectively.