As a Solution Architect, James has always been inspired by the magical potential of technology. In his early roles, James’ ambition to deliver ground-breaking solutions became increasingly challenging by the status quo surrounding him. A status quo that carried a limited ambition of what was possible, that was more interested in selling off the shelf solutions rather than truly understanding the needs of the end user. To him, understanding the customer’s needs is key. That is how innovative and useful solutions can be created to solve the fundamental problems faced by different customers. To fulfil his vision of creating technology solutions that are truly revolutionary, he founded Xtremax in 2003. Recognising the limitless potential of Cloud technology, Xtremax is now the leading Cloud solutions provider, helping organisations to transform and maximise their possibilities.